M3 - Defining a Target Market

The product is primarily aimed at a specific group of consumers, focusing on individuals who are most likely to benefit from it or help different types of futures or values. My target market I would be aiming towards for the business Anomaly from God, which is a Christian clothing brand, would have to be influencers, fashion consumers, or even day-to-day people who like to wear Christian clothing. I believe that I would have to focus more on influencers and social media users because of the fact that social media is a great platform to get your business out there / promote. Hence why I believe that collabs with social media users and influencers can help me boost the brand to different types of audiences that I haven’t reached yet. I believe that this brand is building a strong connection with the desired target market because of the fact that they do all type of events for Christians and make it a community base clothing linehttps://anomalyfromgod.us/. My second business that I picked was Carpe Vestem, which is also another clothing brand, but this brand is owned by a YouTuber. While I think that he is already targeting a good amount of consumers that I would have targeted, I think that he is also missing a different type of target audience, which happens to be different retail stores. For example, he’s super big on promoting his brand on social media and having other friends / YouTubers wear his brand, but at the same time he’s not focusing on trying to get his clothes on display at different retails such as Zumiez, Tilly’s, or even shoe stores such as Shoe Palace. I think that if people were to see his stuff in person without having to worry about ordering, they would buy instantly. Although I do believe that he is doing a good job marketing his clothes to his desired audience, which would be his fans on YouTube, because of the amount of people I see wearing his brand all over through social media world. So that means that he is also doing a good job promoting his brand on https://www.carpevestem.online/. My last business that I chose was Gymshark, which is a type of drop shipping business that is a popular UK base global fitness apparel and accessories brand. They’re known for their stylish performance focus workout wear for men and women that’s built on a strong online preference and influencer marketing strategy, says Google. Although I believe that most of their target market is gym fashion, I think that a big target market that they’re missing is everyday casual consumers. Since they’re so focused on their gym fashion, they don’t get as much as consumers that are looking for a neutral, non-branded everyday comfort wear that doesn’t have a fitness logo all over them. So maybe they should try to focus on a clothing line just made for everyday wear. I also do believe that they do have a strong connection with their desire target market, such as gym consumers, because of the amount of product I see at gyms, meaning that they’re doing a good job reaching out and sharing content that is known to wear their clotheshttps://www.gymshark.com/?srsltid=AfmBOopI0DhVv6Tyjpy8NF9kiHkKEO8ygGOEUI85P4qVZLYVrUCD6LxG