Module 2: Business & Consumers: Communication and Reviews

I think social media makes it easier to get noticed by businesses or certain influencers because it allows people/customers to communicate easier, and it’s more public. For example, when somebody has a question or even a complaint on certain types of platforms such as TikTok, the message can be seen by the company and also by other users in the comment section. Because everything is open to the public, the business is more likely to respond in a quicker manner to protect their image and maintain what type of reputation they have going on. Like I said in my previous statement, I think that the type of communication you mostly see on social media is a two-way type of communication. For example, somebody could comment on a post to ask questions or share opinions about the product they bought, and it includes a type of customer support while receiving some negative and positive feedback. Overall, the communication is more conversational on social media and public at the same time. You can also usually see a lot of fast and interactive communication, like using emojis or short captions. Nowadays, you can show visuals and photos to grab their attention quickly. How I feel about the reviews I read in my research is very strongly because of the fact that I know you can see people’s opinions, reviews, and wording, but nowadays you can see them with a visual type of video, and I feel it is more trustworthy because I’m really seeing what the product is going to be. I don’t have to worry about what type of material it is or the durability. I’m not the type of person to buy a product and instantly give a review to it, but if I were, I can’t say that I would give a negative or positive review; I would just give honest truth. For example, if it’s something that I wasn’t expecting to receive, I won’t write a negative review, just more of a heads-up review. But of course, if I were to buy something and I am overly happy with the product, I would gladly give a positive review to boost their product. I have my own business on social media, so how I take positive and negative comments is very versatile. For example, I love to see positive comments because it helps me get more encouraged and know what my consumers are liking, but at the same time, I love my negative comments just the same because it shows me what I can improve on or what confusion there could have been. I don’t see it as a negative thing to bring me down; I think of it as a lesson.