LinkedIn/YouTube

To be honest, while everyone seems to be obsessed with TikTok and Instagram, they are seriously missing out by ignoring LinkedIn and YouTube if they are in the clothing industry. If you really want to grow your business and not just create a "page" for yourself, these two platforms are considered very powerful. With LinkedIn and YouTube, you can do much more than just post pictures. You can use these platforms to build an actual name for yourself within the industry and with your customers.

Additionally, using LinkedIn as a business owner is actually a cheat code to the "behind-the-scenes" part of your business. It is not only for people who wear suits; It is a place where you can meet the manufacturers of clothing, the professional photographers, and the retail store owners that will help you scale your company. When you post about the journey of being a brand creator and what you did to overcome obstacles, you are not just trying to sell someone a hoodie; You are showing your followers that you are a serious business owner. You can also network with people who have the ability to take your company to the "next level."

YouTube is dominating the world of video, and video can be a great tool for telling your brand's story. Short videos are nice, but long-form videos are the best way to help people understand your brand's overall vibe and personality. For example, by using a "day in the life" format to showcase drops, to explain the unique fabrics you used, or to document your business's journey, you can develop a much stronger relationship with your audience because they feel as if they are on this journey with you rather than just being sold something.

YouTube serves as an additional benefit because it is such a huge search engine. If someone is searching for "best streetwear fit" or "how to style oversized tees" and you uploaded a video about one, then your video can be found by that person and remain relevant for a long time to come. While an Instagram post will be gone in 24 hours, a great YouTube video will bring you traffic while you are sleeping. It's like free advertising from which you can build a relationship and establish yourself as an authority without having to record yourself every 5 minutes.

At the end of the day, using both makes you look like a pro. LinkedIn handles the "boss" side of things getting you connections and respect in the industry while YouTube handles the "community" side, making people fall in love with the brand’s story. Balancing both means you’re building a brand that actually has some legs and isn't just a flash in the pan.